Social bookmarking offers a unique way of improving the link popularity for your website. All the search engines love social bookmarking sites as the content is controlled by user preferences – they represent the pages that users want to keep and share with others. As such backlinks from these sites not only produce good traffic but they have a value of a high value link pointing at your website.
You can think of social bookmarking sites as a way of sharing the content of your favorites with everyone else – as such they can generate an awful lot of traffic if the content is good. Highly commercial sites do less well on these sites but generally you’ll still score on the backlinks. Although some sites can limit the link value using the ‘no follow’ tag until they become more popular.
It is essential to understand how social bookmarking works in a website. Basically, tags (links) are created via a social book markings submission page. These tags point to the websites you are promoting. If your site is interesting, other members within the network will add them to their own personal list of social book markings. In addition, they may give the tags a high rating, which gives them even more exposure.
Every time a website is bookmarked, a one way link is created to your site. Most social bookmarking websites have high page rank scores and are considered to be authority sites in the eyes of the search engines. This results in your bookmarks being indexed very quickly and the relevant back link will be added to your overall link count.
However, for these links to be successful you will need to make sure that your social book markings submissions contain relevant, targeted keywords within the anchor text You should also be careful not to spam. Since you are only given around 100 or so words to describe your site, you should only include your keyword one time. If you do it any more than that, other members within the social bookmarking network may flag your submission. And if this happens too often, you put your account at risk of being suspended or even worse… deleted. So, just avoid the temptation all together.