Importance of Advertisement:
Advertisement is something that is widely known to everyone. There is nobody who does not have idea about the advertisement. May be everyone does not have the same idea or the correct idea but every do interpret the advertisement to some extent as it works like a bridge between the product the potential customer. Advertisement is nothing but providing some information about the product so it can persuade few numbers of people to make them interest in buying the product.
If you have some product in your bank and nobody knows about that then it will not give any business. There is lots of money involved in producing the product and if you cannot sell the product to the potential customer then it is of no use. Advertisement is also meant to make people aware about the availability of the product.
The concept of video shooting came more than 100 years ago. Then it has developed to its extent as it was highly capable of creating a huge impact in the mind of people. The reason for the huge impact was nothing but the audio visual output. Depending on that phenomenon the advertisement came into the audio video world and created a huge impact on the mind of the people.
Video ad shooting procedure:
The video ad shooting procedure is nothing different than the shooting of cinema. The video ad is also called the ad film. It is just the replica of the original movie within a very short time and mostly not more than 1 minute. The video ad shooting needs a proper script that contains a story. The procedure of the ad film making includes lots of people to make it some successful project. The procedure of the ad film shooting is divided into three basic parts:
The reproduction section includes the very beginning of the work and holds the most important jobs to be done. The first step is the client servicing. In this section the client briefs the product and mentions the need of advertisement. They may have some kind of idea for the advertisement and the story as well. Once the briefing session gets over the client servicing team ask for some extra detail and suggest some better goal and point of view to make it more impact. Once this section gets over the then it moves toward the creative department. The creative director along with his team develops some idea. They specially do not like to stick with one particular idea but they find some more. Once the idea is being executed they provide a demo session to the client. The client needs to choose the best one and can provide some idea as well.
Impact of Audio-visual advertisement, Once the script gets ready they go for shooting. The ad agency may go for shooting themselves or find some shooting company to shoot the video as per the script.
Once the production part or the shooting part gets over then the post production section comes into play. In this section the shooting material or the video footage is being edited and developed.